Your website is a valuable marketing tool, especially for lead generation. To collect leads, you must be aware of the best search engine optimization practices including the understanding of your site’s conversion rate. The conversion rate pertains to the measurement your ability to gain new customers through your domain and web pages. It refers to the percentage of visitors to your domain that performs the desired action like signing up for a newsletter, downloading free software or e-books, and making a purchase.
The conversion rate is essential to your business’ growth since it allows you to measure how effective your web pages are. You can work with experts like the team from Ippei Lead Service to implement marketing strategies suited for your company’s needs especially in having more potential customers visit your site.
To learn more about how to increase conversion rates for your plumbing business, check out these few tips and tricks:
- Improve Your Product Page
If you find that, no matter what you do, your site is not generating the targeted amount of leads, thus leading to lower conversion rates, you may want to redesign your product page. Most business owners focus on enhancing the checkout page and the actions involved when a customer adds a product to their cart. However, your product and services page is where the prospect decides whether to push through with the purchase or close the tab.
As a plumbing company, this part of your website should show customers why they should hire your services. Here are some tips to improve your product page:
- Include testimonials
Collate the feedback of previous satisfied clients so that future customers will be inspired to avail your services.
- Add interesting behind-the-scene photos
Pictures of old projects can give prospects a glimpse of what goes on behind a plumbing job, and could give prospective clients a good idea of what to expect.
- Present high-quality product images
If you sell plumbing tools or gear, make sure that you have clear and high-resolution visual representation of the products you’re selling.
- Well-written product descriptions
Also, write concise descriptions of the function and benefits of the products to convince potential customers to purchase them.
Improving your product page will surely enhance your appeal and increase your conversion rates.
- Craft a Winning Call to Action
A call to action or CTA pertains to a button or link found in your website that guides visitors on what they should do next. To increase your conversion rate, you must have effective CTA to urge prospects to complete the desired action. Once you catch potential customers with enticing bait, it’s easier to reel them in.
Here are the best practices in crafting strong CTAs:
- Focus on tangible, action-oriented verbs when writing this part of your website.
- Utilize persuasive text that provides value to your target audience.
- Strategically place strong visuals that can influence your reader to click on that button.
- Make your call to action something that they shouldn’t miss out on.
- Use colors that will emphasize the button or link to make it easier for your customers to find.
- Take Advantage of Videos
A video is a favored medium of most social media users today. It’s a valuable tool that enables you to get information across in an easy to digest way. Your plumbing business can benefit from this development by posting do-it-yourself or DIY videos or a behind-the-scenes record to show your clients what goes on in a project.
Some ways you can make the most out of your videos include:
- Choosing a compelling thumbnail
To have prospects click on your video; opt for using a thumbnail that piques your viewers’ interest.
- Making it entertaining
The first few seconds are crucial in persuading your customers to keep on watching the file until the end, so make those precious moments count.
- Keeping it short and sweet
Consumers want short bursts of information these days including videos. You should make it concise and get straight to the point of that post.
- Take Note of Your Social Media Follower Count
This lead generation trick boosts your site’s conversion rate because if you have more subscribers on social media, you can get more organic traffic to your website as long as you keep on posting the link to your domain and web pages. Have a consistent online presence so that they remember your brand once they have a need for your products and services.
- Be Transparent
Let potential clients know what they will be getting when they buy your products or hire your services. Inform them of the features and benefits they will get as well as the guarantees and insurance that you offer for the project. This way, you set their expectations and establish yourself as a trustworthy company. This increases your conversion rate because they will keep on visiting your site once you’ve achieved recognition as an expert in your industry.
Conversion rates indicate how well you are engaging with your customers. The ability to optimize your website and pages to provide more value for your clients is a must-have skill for effective marketing. Small improvements in this factor can have a significant impact on your sales and revenue both for now and in the long run.